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摘要：

Shanghai, China, Jan. 29, 2015

 

Yachts and private jets are a luxury within luxury, the luxury goods industry has been the benchmark, it is the lifestyle the country's political and economic elite move towards.

In 2014 the yacht and private aircraft industry was not stable. "The Hill" effect not only caused by of the shock of private planes, it was the year of China's economic impact on the high-end consumer goods industry nationwide.
 
Broadly speaking, in China’s ‘coastal strip’ the numbers of wealthy and the middle class are rising, this market has given the world yacht manufacturers unlimited appeal, but the growth of the market is not easy, open policies, high taxes and lifestyle training has taught yacht manufacturers that the greatest patience and understanding of requirements of the Chinese market.

On December 18, at the annual industry conference organized by the China (Shanghai) International Boat Show was held on behalf of the Association, and those industry leaders were most keen to explore the future the future of the Chinese market. This quadrennial conference has come to be considered the Chinese yachting industry’s most authoritative forum. 


Shanghai UBM Sinoexpo International Exhibition Co.,Ltd.   Senior Group Director  Helena Gao

2015 Four Yacht Industry Restructuring Keyword

Keyword A: Innovation - Innovation needs of multi-angle touch

The internal meetings, which included representatives from Ferretti, Beneteau, Sunseeker, San Lorenzo, Hart Juarez, DHS, Yihong, Qiaer Si, Jia Hao, Fai, Regent and other members of the yachting community , talked about their positive response to the yacht industry’s attempts to change the outcome of a year. The core of such change being innovation-driven restructuring and development.

Juan Zhou, General Manager of Shanghai Double Happiness Co. talked about the industry needing to continue to innovate in all its segments and that such innovation needed a multi-directional approach across all elements of the yacht industry supply chain but with the yacht itself being the core focus of people’s product research.

In response to industry demands for innovative research groups in the yacht industry and other industries’ cross-border development in the past 14 years, there are many successful innovations. Yihong Group Vice President and Managing will Ye Rongrong leading his yacht and RV company in further cross-sector cooperation, through the yacht club and the "boutique resort RV camp" cooperation and combination to achieve a common or linked waterfront creating an environment that is a ‘better fit’ that those in the high end middle class are likely to wish to enjoy. 

 

Shanghai Double Happiness Yacht   General Manager  Mrs ZhouJuan


Keywords B: Green – To Explore the Development of Energy Efficiency

Officially, the yacht industry belongs in the category of the shipping industry, which, according to international statistics provides 90% of global transport while adding just 4,5% of the world’s air pollution. So in general the shipping industry has a good record of providing a low carbon impact and effect on the environment.

In yacht manufacturing and the upstream supply chain, yacht manufacturers are also actively engaged in the exploration, and development of product innovation in environmental areas and the past year has seen many significant results with more emphasis on the development of new low-carbon yachts, such as sailing yachts and low horsepower environmentally friendly yachts. 

Yihong has included the development of new yacht technology, through cooperation with the world's fourth largest supplier of solar glass, bringing solar glass thin film technology into yachts. The use of solar energy to generate electricity on board the yacht saves on consumable energy consumption.

 

 

Huangpu District Marine Bureau  Director General  Mr Bi Tao


Keywords C : Attitude - a positive view of the industry into the nonviolent run GDP era

After nearly a decade of sustained rapid economic growth, China’s GDP has steadily been adjusted down from 12% a decade ago to 6% now. Chinese manufacturers see this as a more significant change in the economic pattern causing anxiety and much introspection. Foreign exhibitors have a very different mindset. Many have only recently entered the Chinese market. They are relatively sanguine and still think that in a global perspective the Chinese Market is a relatively attractive market.

Many foreign companies are now beginning to enter China, as eve at 5% or 6% GDP growth for them is a very big attraction. 
From St. Ship Pier, Xu Jin Chinese market when it comes to comments that the view of China's GDP in the world is going to be placed in the background read: "Australia's GDP growth is 1% of the original, the Government adopted a series of methods to turn that 1% into 3%, One must look at the bigger picture, Greece has recovered from a negative % to zero. This sort of figure puts into true perspective the 5-6% growth in China.
Of course we are concerned about the environment. We need to look at this area, not to increase profit growth but we need a healthy touches and domestic peers surprised to see them put the environment is very bad. I think we need to environment to survive, we need to change the operating mode of the industry.

 

SUPERIOR General Manager Mr. Xu hong

Keywords D: Consolidation - Inside and Outside the industry, Industry Chain Integration

Over the past 3 decades, with the entry of more and more foreign exhibitors, the rapid development of domestic exhibitors, including upstream and downstream have gradually gone from disorder to consolidation, from single avenues to multiple, and split from the joint direction.
In the discussion forum, Ferretti Group Chief Representative in China, Mr. Chen Gang talked about a decade under the yacht industry growth in the charter market, including the development of the secondary market for the decade ahead being essential for the industry. Another important industry consolidation is coming through the brand and dealer relations, specifically including the yacht's presentation, with regard to popular stock market boats and boat proportions, etc. This will develop and operate a more profitable brand sales supply chain more closely to reach a win-win.

This year there have been signs of Boat Show integration. China's exhibitions, due to independent operators and different local governments, have produced a burgeoning competitive situation. This is a healthy competition in the industry a good thing, but it will inevitably produce some repetition and problems of disorder and confusion. 

Sunseeker Asia representative stated, and everyone at the meeting nodded in agreement, this year received invitations to exhibit at 37 exhibitions, many of which they naturally turned down, but they always choose the Shanghai Boat Show, primarily because it has a real competitive edge - - a world-class city status, professional operations team, and a unique exhibition of the whole industry chain along with Asia flagship status.

 

China Boat Industry & Trade Association Secretary-general Mr. Huang Zheng gang

20th Anniversary of the 
Shanghai International Boat Show
April 2015 launch imminent

Shanghai International Boat Show has developed over the past 20 years reaching, in 2014, undisputedly impressive results. More than 100 countries and regions; 36,000 visitors and buyers; 550 domestic and foreign exhibitors, 550 boats and yachts on display. Such data established the Shanghai Show as Asia’s industry flagship exhibition which in 2015 will have as many as 10 countries pavilions exhibiting.

 

In 1996 the whole area of the show was about 5000 square meters rising by 2014 to reach a gross area of 50,000 square meters, a tenfold increase. The exhibition site itself also developed, moving in 2005 from the International Conference Center to The Shanghai Exhibition Center in 2006, an increase of 53%. In 2012 CIBS moved to Shanghai World Expo Exhibition Hall, another 25% increase. The number of exhibitors, up from 65 in 1996 to 550 last year, 8 fold increase. Visitor numbers (which are certified by a 3rd party auditor) up from 5,000 to 36,000, up 7 times over the years. These figures only reflect the development of the Shanghai International Boat Show, and even provide a milestone in the development of China's yacht industry.

The 20th China International Boat Equipment Exhibition 2015 China (Shanghai) International Boat Show will join the China (Shanghai) Luxuries of Life and the Shanghai International Leisure Show to provide an integrated experience for exhibitors and public alike over the period from April 9-12, 2015. At the same time at the Shanghai World Expo Exhibition and North Bund international Shipping Service Center water exhibition will also be running. All told 52000㎡ of exhibition space on land with a further 5,000 square meters on the water exhibition area.
It is expected that more than 550 exhibitors will participate in the event with the number of national pavilions up to 10 with Italy, Australia, USA, New Zealand, Japan, Korea, the Netherlands already confirmed.

To celebrate the 20th anniversary commemoration of Shanghai Boat Show, the project team will also reveal new communication efforts, communication channels, brand image, and much more to work together to meet the arrival of the this yacht brand industry 20th anniversary.

About 2015 Boat Show

Asian yacht industry chain's flagship show - China (Shanghai) International Boat Show has been established for 20 years. 

It is Asia's largest, oldest and most comprehensive yacht industry exhibition, the most comprehensive brand Boat Show. The only show supported by China Shipbuilding Industry Association. Is China’s only IFBSO Alliance Platinum member. The only Show held in China to have overseas Government Association support attendance by National Pavilions. Exhibition certificate awarded by the US Department of Commerce, and was awarded the best boat show in Asia Pacific. 

Unique derived "Shanghai International Exhibition official boats", Expo Life Style "China (Shanghai) PREMIER Life Exhibition" and Expo Leisure "Shanghai International Leisure Show" to form a complete industrial chain Show Boat, luxuries and leisure industry combining will bring high-end lifestyle pursuit of quality of life consumer groups.



China (Shanghai) International Boat Show (CIBS) is a member of UBM Asia by China International Exhibition Co., Ltd. and Shanghai UBM China Ltd. jointly set up joint ventures. Created so far from the last 20 years, CIBS has always insisted on Haibo "BE THE BEST- pursue excellence" as its core values and CIBS has an obligation to launch a series of popular recognition and praise of exhibitors and visitors of international exhibitions and professional meetings. Haibo China currently hosting the annual exhibition series featuring eight major themes, including furniture, boats, pharmaceuticals, building materials, hotels, food, cleaning, optoelectronics and other fields of 34 international exhibitions, with a total exhibition area of 480,000 square meters, including Furniture, pharmaceutical Exhibition, Boat Show, the hotel supplies exhibition which throughout the whole of Asia has become the industry's premier professional activities.
 

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